Qatar’s Use of the Media and the FIFA 2022 World Cup to harness Soft Power
This case study provides a comprehensive overview of Qatar’s utilization of media and the FIFA 2022 World Cup to harness soft power. It covers various aspects such as Qatar’s branding in sports, the role of media networks like Al Jazeera and BeIn Sports, the diplomatic opportunities presented by the World Cup, cultural diplomacy efforts, regional cooperation, economic foundations, and personal experiences highlighting Qatar’s initiatives.
Faculty Mentor: Prof. Rajiv Mishra
E-Portfolio: https://sites.google.com/u.northwestern.edu/cmap%2Dhend%2Dalkhater/home
