Name: Andrew Scherl

Year: Junior

Major: Radio/Television/Film

Minor: Legal Studies

CFS Class: Field Studies in the Modern Workplace

Employer: Live Nation

Live Nation has been a great experience and an amazing insight into the music industry specifically in concerts and events. I never knew how much work is put into a concert and the promotion behind it. Everyday, I am working on a new project, whether it is with booking or marketing. I have worked on projects for some of my favorite artists and genres of music. I have worked on concerts including Kane Brown, Bring Me The Horizon, and Travis Scott. Live Nation works with some of the biggest names in music and comedy. Every week, I am introduced to a new aspect of the company and learning new strategies and skills needed to succeed in the business. I work 30+ hours a week from Tuesday to Friday. This has been one of the best experiences of my college life so far. I am learning how to operate in a real world environment in the entertainment industry. While I cannot speak on some of the details of projects that I have worked on, I have worked on research for alternative marketing techniques such as utilizing companies that focus around kids in order to push a Kidz Bop concert and Disney D’Capella. A lot of the work that I have done in booking is learning how to read and analyze contracts which is very helpful as it is a major skill that I will need post graduation. I look forward to learning more in booking and marketing. Throughout the internship, I have learned why Live Nation is one of the best companies in the world and why people want to work there. The company really focuses on the happiness of employees. I look forward to continuing my internship and learning as much as possible.