For General Audiences
General Audience Toolkit (HHS)
This toolkit contains resources for anyone who wants to help increase public confidence in and uptake of COVID-19 vaccines. This toolkit includes information from CDC and new, culturally tailored materials from the HHS COVID-19 public education campaign and its team of multicultural experts.
City of Chicago Toolkit (Chicago DPH)
The City of Chicago Department of Public Health created this toolkit to facilitate outreach about the COVID-19 vaccine. It includes flyers, social media graphics and other tools to spread the word about the COVID-19 vaccine. All materials are available in both in both English and Spanish, and additional translations are available online.
For Specific Groups and Communities
Rural Community Toolkit (HHS)
This toolkit provides resources for organizations and individuals that want to help increase public confidence in and uptake of COVID-19 vaccines in rural communities. It includes information from CDC and new, culturally tailored materials from the HHS COVID-19 public education campaign and its team of multicultural experts.
Community-Based Organizations COVID-19 Vaccine Toolkit (CDC)
This CDC toolkit is designed for staff of organizations serving communities affected by COVID-19. These CBOs could include social service organizations, faith-based organizations, YMCAs/YWCAs, fraternities, school organizations (e.g., PTAs/PTOs), meal delivery services, senior centers, and others.
Toolkit for Hispanic Communities (COVID-19 Vaccine Education Initiative)
This toolkit is designed to help organizations educate Hispanic communities about COVID-19 vaccines. Let’s help people make informed decisions for themselves and their families.
Here you will find vetted fact sheets, messaging tips, digital banners, social graphics, email templates, and other useful tools to help you educate your communities. Let’s help communities get back to the activities and people they love.
Toolkit for Faith Communities (COVID-19 Vaccine Education Initiative)
This toolkit was specially designed to help faith leaders facilitate critical conversations about COVID-19 vaccines. Many questions may arise and we want you to feel empowered to responsibly encourage dialogue that informs and helps guide your parishioners and their families.
This toolkit is a powerful resource for Black faith leaders and congregations. As you continue working to educate and empower your parishioners, this guide will help you access fact-based information in a rapidly changing environment.
This toolkit is a powerful resource for Hispanic faith leaders and congregations. As you continue working to educate and empower your parishioners, this toolkit will help you access fact-based information in a rapidly changing environment.
Comunidades de Fe Hispanas
Toolkit for Black Communities (COVID-19 Vaccine Education Initiative)
This toolkit has messaging tips, FAQs and other resources to help your organization instill confidence in COVID-19 vaccines. Let’s help communities get back to the activities and people they love.
We know that many Black families and individuals have concerns and questions. And that’s okay. That’s why we have answers to the communities’ most asked COVID-19 vaccine questions. We also have messaging tips and other useful tools.
Information for Migrants, Refugees, and Other Limited-English-Proficient Populations (CDC)
CDC created this communication toolkit to help public health professionals, health departments, community organizations, and healthcare systems and providers reach populations who may need COVID-19 prevention messaging in their native languages.
This toolkit provides:
- Current messaging from a trusted source.
- Information in plain language available for downloading and sharing.
- Translated materials to help communities disseminate messages to a wider audience.
School Settings and Childcare Programs Toolkit (CDC)
This toolkit provides resources for school districts, administrators, teachers, school staff, and other education and childcare professionals to share messages about COVID-19 vaccines, promote confidence in the decision to get vaccinated, and engage school and childcare staff.
For Healthcare Providers
COVID-19 Vaccination Communication Toolkit For Medical Centers, Pharmacies, and Clinicians (CDC)
Medical centers, clinics, pharmacies, and clinicians can use or adapt these ready-made materials to build confidence about COVID-19 vaccination among your healthcare teams and other staff.
Public Health Collaborative
Communications Resources For Public Health Professionals
The Public Health Communications Collaborative (PHCC) was formed in 2020 to coordinate and amplify public health messaging on COVID-19 and increase Americans’ confidence in guidance from the Centers for Disease Control and Prevention (CDC) and state and local public health officials.
Long-Term Care Facility Toolkit: Preparing for COVID-19 Vaccination at Your Facility (CDC)
This toolkit provides long-term care facility (LTCF) administrators and clinical leadership with information and resources to help build vaccine confidence among healthcare personnel (HCP) and residents. You play a critical role in providing trusted information and ensuring high COVID-19 vaccination coverage in your facility.
COVID-19 Vaccine Communications Toolkit (American Hospital Association)
The COVID-19 Vaccine Communications Toolkit was developed as a guide through the steps involved in planning, designing and executing a vaccine communications plan and campaign.