Vaccine Messaging Guide
This Guide was developed by the Yale Institute of Global Health and the UNICEF Demand for Immunization team. It is intended for public health professionals, communicators, advocates and anyone else who wishes to create pro-vaccine content to motivate people to vaccinate themselves and their entourage. 
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Open in new tab Vaccine Misinformation Management Guide
Misinformation threatens the success of vaccination programs across the world. Unicef, First Draft, Yale Institute for Global Health, and PGP (The Public Good Projects) have partnered to create the Vaccine Misinformation Management Field Guide. This guide aims to help organizations to address the global infodemic through the development of strategic and well-coordinated national action plans to rapidly counter vaccine misinformation and build demand for vaccination that are informed by social listening.
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Strategies for Building Confidence in the COVID-19 Vaccines (Feburary 2021)
Prepared by The National Academies of Science, Engineering and Medicine, this rapid expert consultation highlights overall strategies for engaging the public and building community trust, as well as strategies focused specifically on communicating effectively to ensure demand for and promote acceptance of the vaccines. These strategies are informed by five principles for effective risk communication:
- Do not wait.
- Be credible.
- Be clear.
- Express empathy and show respect.
- Acknowledge uncertainty and manage expectations.
Read the full report here.
How to answer tough questions and combat misinformation to get your friends, family, and community vaccinated
Vaccines represent our best chance to save lives and end the COVID crisis in the U.S. and around the world. In addition to getting yourself vaccinated, you can make a difference by helping your friends, family, and local community members understand why they should get vaccinated. This guide from COVID ActNow provides tips and tools for approaching conversations about vaccines, and answers to common concerns and questions.