Corporate Storytelling

In the heart of the Arabian Gulf, Qatar aimed to showcase its grandeur through Expo Qatar, an event that promised…

The Grand Prix fever has swept through the scorching sands of Qatar, bringing with it not only the roar of…

In an era dominated by digital communication, the traditional art of the phone pitch may seem like a relic of…

In an era dominated by digital disruption, the marriage of Artificial Intelligence (AI) and press releases is ushering in a…

Geekend, an annual celebration of all things tech, gaming, and innovation, recently unfolded in the vibrant landscape of Qatar. As…

In the age of digital information, where news spreads like wildfire, the concept of echo chambers has become increasingly prevalent….

In the fast-paced corporate media landscape, the choice between traditional press releases and multimedia releases is a crucial decision that…

In this week’s class, we discussed the idea of a target audience in the realm of press releases. Discussing everything…

Welcome to my blog, where I explore the dynamic realm of corporate storytelling. Delving into the narrative’s power to shape…