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Google’s Trend Toward Consumer Privacy

In the News  

In Google starts pulling unvetted Android apps that access call logs and SMS messaging, Zach Whittaker at TechCrunch discusses a new Google policy aims to reduce the number of apps that can access consumer calls and messages. Whittaker explains that Google is allowing apps to alter their policies and practices and submit documentation detailing data use or else face removal from the app store. Whittacker furthers that Google wants to provide more autonomy to consumers regarding granting permission for using and accessing their data. 

Our Take  

This action signifies a mentality shift of companies such as Google towards prioritizing customer privacy and avoiding security threats instead of mitigating the damage when one inevitably occurs. In an age when more and more of our personal life is stored and shared on the internet every day, these steps are a welcomed sight for many. Especially given the bombardment of news regarding data misuse and privacy concerns, efforts to emphasize consumer experience and security is much needed and overdue. Hopefully, additional platforms take a page from Google’s handbook and create policies and regulations putting the safety of consumer information at the forefront of their business model. 

Recommendations  

How can you protect your personal information while using smartphone apps?   

  • Understand the risks of putting your personal information into the world, and only share what you have to    
  • Enable privacy settings when applicable  
  • Use safe password practices, and take advantage of Multi-factor Authentication where possible   
  • Be wary of clicking on arbitrary links or downloading unfamiliar apps—utilize reputable and verifiable platforms  
  • Know your rights when it comes to data use and storage 
  • Stay up to date on the news regarding recent security breaches to see if you may have been affected 

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