FROM COVERT ACTION TO OVERT ACTIVISM: The evolution of corporate sociopolitical involvement In recent years we have seen a rise in firms taking overt and intentional sociopolitical actions. However, with its rise brings questions around whether this form of corporate action is new and where it fits within nonmarket strategy literature. This paper examines the […]
nonmarket strategy
Corporate Statements on #BlackLivesMatter
BREAKING SILENCE: Corporate voices in polarized political discourse Corporate participation in the public political sphere has drastically increased over the last decade, calling attention to the power and influence of corporate voices. To better understand this phenomenon, this paper focuses on corporations participating in the discussion of racism and inequality within the United States. This […]
Theorizing Corporate Activism
CONCEPTUALIZING CORPORATE ACTIVISM: A comprehensive theoretical framework with Maurice Murphy Firms, CEOs, employees, and shareholders have become increasingly willing to take public stances on controversial sociopolitical and environmental issues, which oftentimes do not directly affect firm performance or survival. Hitherto, researchers have examined the aforementioned forms of corporate activism independently; however, how might these different […]
Progressive Corporate Activism
WHEN IDEOLOGIES ALIGN: Examining Factors behind Progressive Corporate Activism with Brayden King This paper examines the recent trend in corporate sociopolitical activism in which firms engage in public collective action in support of progressive causes. In particular, it focuses on firm participation in letter campaigns related to social and environmental causes. Unlike other forms of […]