Publications

Books
  • The Relevant Rhetoric, The Free Press, 1969
  • Rudy’s Red Wagon: Communication Strategies in Contemporary Society, Scott, Foresman, 1972
  • The Great American Communication Catalogue, Prentice‑Hall, 1976
  • The Public Speaking Book, Scott, Foresman, 1981
  • High Visibility (with Philip Kotler and Martin Stoller), Dodd‑Mead, 1987
  • Marketing Places:  Attracting Investment, Industry, and Tourism to Cities, States, and Nations, with Philip Kotler and Donald Haider, The Free Press, March, 1993, paperback edition, 2002
  • High Visibility:  The Making and Marketing of Professionals into Celebrities, 2nd edition, with Philip Kotler and Martin Stoller, NTC/Contemporary Publishing Company, 1997
  • Marketing Places Europe, with Philip Kotler, Christer Asplund, and Donald Haider, Financial Times Prentice Hall, 1999
  • Marketing Asian Places, with Philip Kotler, Michael Alan Hamlin, and Donald Haider, John Wiley, 2002
  • Marketing Latin American and Caribbean Places, with Philip Kotler, David Gertner, and Donald Haider, Pearson Brazil, 2006
  • High Visibility: Transforming Your Personal and Professional Brand, 3rd edition, with Philip Kotler, Michael Hamlin, and Martin Stoller, McGraw-Hill, 2006
  • The Elusive Fan: Reinventing Sports in a Crowded Marketplace, with Philip Kotler and Ben Shields, McGraw-Hill, 2006
  • The Sports Strategist, with Ben Shields and Adam Grossman. Oxford Press, 2015
Book Translations
  • Translations and editions of High Visibility:  Lehmann’s Forlag ‑ Sweden; Dianna Mexico; Petrini Editore ‑ Italy.  Great Britain edition by William Heinemann Ltd., London, 1987, 1990; Management Press edition, Netherlands, 1991; Makron – Portuguese edition, 1997; Xinhua – Chinese short form edition, 1998; M-Hsing – Chinese short form edition, 2005; Grebenniko – Russian edition, 2006; Eureka – Thai edition, 2006; Imprima – Korean edition, 2009
  • Translations of Marketing Places: Scriptum, Netherlands, 1993; Makron, Brazil, 1993; ECON Verlag, Dusseldorf, 1994; Editorial      Diana, Mexico, 1994; The English Agency (Japan) Ltd., 1996; Sam Young Sa, Korea, 1997; Khoo Khaeng Co., Bangkok, 1998; Shanghai University of Finance and Economics, 2005; Wolters Klowa, Polish version, 2009.
  • Translation of Marketing Places Europe: Stockholm School of Economics, Russian, 2005
  • Translation of Marketing Latin American and Caribbean Places: Pearson Mexico, 2007
  • Translations of The Elusive Fan: Bookman BR – Portuguese version, 2006; Kapitel – Turkish version, 2006; Arko – Dutch version, 2006; Knou – Korean version, 2008
Contributions in Books
  • The Prospect of Rhetoric, contributor to section on Rhetorical Criticism, Prentice‑Hall, 1971  
  • English Form IV, Holt‑Saunders, PTY Limited, 1976
  • The New Languages, Prentice‑Hall, 1977 ‑ excerpt from Rudy’s Red Wagon
  • “Imagining the Image:  Reinventing the Clintons,” in On Stump, State,& Stage:  Bill Clinton & Political Communication, University of Arkansas Press, 1995
  • “Campaigns,” Encyclopedia of Rhetoric, Oxford Press, 2001
  • “Communication and Sports: The Language of the City,” with Ben Shields, The Urban Communication Reader, Hampton Press, 2007.
  • “Transforming Chicago: A Place War for the Olympic Bid,” with Ben Shields, Urban Communication Reader Vol. 2, Hampton Press, 2010.
  • “Communicating the Value of Sports Sponsorships,” with Adam Grossman, Sports Business Analytics, CRC Press, 2017.
  • “Strategies to Reimagine the Stadium Experience,” with Ben Shields, 21st Century Sports: How Technology Will Change Sports in the Digital Age, Springer, 2020.
Articles
  • “The New England Transcendentalists: Philosophy and Rhetoric” in Philosophy and Rhetoric, Spring, 1968
  • “Rhetoric and the Arts: Strategies of Learning” in The Speech Teacher, Fall, 1972
  • “Selling Dilapidation as a Dream” The Summer Northwestern, August 10, 1973
  • Lead Review, The Ordeal of Civility, Communication Quarterly, Spring, 1976
  • “The Close Encounters Hype: The Rhetoric of a Blockbuster,” Exetasis, March, 1978
  • “Why Aren’t These People Dancing?  The Rhetoric of Interiors,” Exetasis, March, 1979 (with Lynn Miller Rein)
  • Lead Review, Handbook of American Popular Culture, Communication Education, April, 1983 
  • “Where’s the Music: The Problem of Lyric Analysis” (with Craig Springer), Critical Studies In Mass Communication, June, 1986
  • “High Visibility:  The Manufacture of Fame,” Panorama, March, 1987 excerpt from High Visibility, 1987
  • “Expert Rates 4Dem Convention Speakers,” Chicago Sun Times, July 24, 1988 
  • “Place Wars: The Imaging of Nations, States, and Cities,” Dialogue, Spring/Summer 1990.
  • “There’s No Place Like Our Place!  The Marketing of Cities, Regions, and Nations,” with Philip Kotler and Donald Haider, The Futurist, November-December, 1993 
  • “There’s No Place Like our Place!  The Marketing of Cities,” with Philip Kotler and Donald Haider, reprinted in Public
  • Management, Vol. 76, No. 2, February, 1994
  • “Seeing Threats as Opportunities,” with Philip Kotler, Ulster Business, May, 1999
  • “Can Northern Ireland Win the Global Internet Race?” with Ben Patterson, Ulster Business, June 1999
  • “The Transformation of a Candidate:  Richard M. Daley,” American Communication Journal, June 2000
  • “Marketing Places in Troubled Times,” Marketing Insights, April 2002
  • “High Visibility: The Value of Strong Personal Brands,” with Philip Kotler, Michael Alan Hamlin, and Martin Stoller, Enterprise Magazine, July 2003 
  • “A Sporting Chance at Branding,” with Philip Kotler and Ben Shields, Brand Strategy, October 2006
  • “Pro Athletes, Aged Ten Years,” Chicago Sports Review, November 16, 2006
  • “Attracting Fans in the Richest and Toughest Sports Market in History,” The Migala Report, December 2006
  • “The Future of Sports Media,” with Philip Kotler and Ben Shields, The Futurist, January-February 2007
  • “Place Branding Sports: Strategies for Differentiating Emerging, Transition, Negatively Viewed, and Newly Industrialized Nations,” with Ben Shields, Place Branding and Public Diplomacy, Vol 3.1, January 2007
  • “Is City OK with Cost of Olympics?” with Ben Shields, Chicago Tribune, March 8 2007
  • “Sports Properties Can’t Ignore Success of American Idol,” with Ben Shields, Sports Business Journal, March 26 2007
  • “Reconnecting the Baseball Star,” with Ben Shields, Nine: A Journal of Baseball History and Culture, University of Nebraska Press, Fall 2007
  • “Chicago’s Ringside Classroom,” Chicago Tribune, September 6 2007.
  • “Win or lose, the Bears make a profit”. With Adam Grossman. Chicago Tribune, November 10, 2014
  • “How MLB Roared Back After 1994 Strike With Revenue Up 400%”. With Ben Shields and Adam Grossman. Forbes.com. August 11, 2014
Book Reviews
  • Perry Miller, Nature’s Nation, Quarterly Journal of Speech, February, 1968
  • Lionel Crocker, Rhetorical Analysis of Speeches, The Speech Teacher, September, 1968
  • Harry Levin, Why Literary Criticism Is Not an Exact Science, and I.A.Richards, The Philosophy of Rhetoric, Quarterly Journal of Speech, October, 1968
  • John Burks, Ed., Print, Image, and Sound, Quarterly Journal of Speech, Winter, 1973
  • Nick Capaldi, The Art of Deception, Philosophy and Rhetoric, 1974
Editor
  • Extasis, regional editor, 1975‑83
  • American Communication Journal, editorial board, 1996-98
Media Writing and Research
  • “The Consumer Game,” Host, writer, and researcher, November, 1973 to April, 1974.  WTTW Chicago, PBS
  • Videotape short course “On Media Perception,” American Red Cross, Washington, D.C., August, 1983
  • “Get It Out Quick,” screenplay with Paul Rubenstein, 2003
  • “Attracting and Retaining Sports Fans,” Audio/visual seminar presentation, online and CD, Henry Stewart Talks, 2008
Convention Papers
  • “Images of Johnson and Goldwater in the 1964 Presidential Campaign, with Theodore Clevenger, Speech Communication Association of America Convention, December, 1964 
  • “A Burkian Criticism of Lyndon B. Johnson’s Speaking,” Speech Association of the Eastern States Convention, April, 1966
  • “Methods of Answering Political Charges,” New England Speech Convention, November, 1967
  • “The Rhetoric of the Carlot,” Speech Communication Association Convention (Speech Communication Association), December, 1970
  • “What Should a Division of Rhetoric and Communication Theory Worry About,” Speech Communication Association, December, 1971
  • “Freud and Rhetoric,” Speech Communication Association, December, 1971
  • Program Chairman, “Rhetoric and the Popular Arts,” Speech Communication Association, December 1971
  • “Mass Communication and Pornography,” Speech Communication Association, December, 1972
  • “The Rhetoric of Bagels and White Bread,” Central States Speech Convention, April, 1974 
  • “Rhetoric and Popular Culture,” Speech Communication Association, 1974
  • “The Rhetoric of Cheap Mail Order,” Central States Speech Convention, April, 1974
  • “The Rhetoric of the American Revolution Bicentennial,” Speech Communication Association, 1976
  • “The Rhetoric of Self‑Help,” Central States Speech Convention, April 1977
  • “Too Hot to Handle: The Rhetoric of Car Magazines,” Popular Culture Convention, April, 1979
  • “The Complete History of Speech, from A to Z,” Central States Speech Convention, April, 1980
  • “Rhetoric and Popular Culture,” Respondent, Eastern States Speech Convention, April, 1980
  • “Holocaust: Docu‑Drama as Movement,” Western States Speech Convention, February, 1981
  • “The Great Chicago Primary Debates,” Illinois Speech and Theatre Convention, Chicago, November, 1983.
  • “Preparing for the Chicago Mayor’s Debates,” Speech Communication Association, Washington, D.C., November, 1983
  • “Rhetoric of Popular Culture,” International Communication Association, May, 1985, Honolulu.
  • “On Televised Public Debate,” International Communication Association, Montreal, May, 1987
  • “Debate on Teaching,” Speech Communication Association, Boston, November 1987
  • “Preparing the Candidate For Debate: Paul Simon In Iowa,” Speech Communication Association, November, 1989
  • “Placewars,” International Communication Association, Dublin, June 1990
  • “The Rhetoric of Theater:  Clarence Thomas as Star,” Eastern States, Portland, Maine, April, 1992
  • “Tales of Titillation:  The Clinton Campaign,” Speech Communication Association, Chicago, November, 1992
  • “Communication and Place Images,” Speech Communication Association Seminar, Chairman, Miami, November 17, 1993
  • “How Malls, Hotels, City Squares, Amusement Parks, and Other Venues Attract Audiences,” Chair and Presenter, Speech Communication Association Seminar, New Orleans, November, 1994
  • “Developing the Master of Science in Communication (MSC),” Summer Conference on Graduate Education, Washington, D.C., 1996
  • “Communication and Sports: Language of the City,” with Ben Shields, National Communication Association Pre-conference Urban Communication Seminar, Chicago, 2004
  • “Transforming Chicago: A Place War for the Olympic Bid,” with Ben   Shields, National Communication Association Urban Communication Pre-Conference Seminar, Chicago, 2007
  • “Sports Globalization and Interactive Media Panel”, National Communication Association, Chicago, 2007
  • “San Diego Sports – Competing in a Fast-Growing Marketplace,” National Communication Association, San Diego, 2008
  • “Ethics in Presidential Campaigns,” National Communication Association, Chicago, 2009
Invited Papers
  • “Manipulation in Contemporary Communication,” Florida State University, February, 1970 “Transcendentalism and the New Left,” University of Pittsburgh, February, 1971
  • “Did You Say What You Think You Said,” American Hospital Association, May, 1971
  • “Strategies of Manipulation,” International General Semantic Society, Chicago Chapter, November, 1971                      
  • “A Series of Communication Strategies,” a two day series of four lectures, Illinois State University, April, 1972
  • “The Rhetoric of the Supermarket,” University of Denver, June, 1972
  • “Presentation of Form in Political Campaigns,” University of Southern California, July, 1972
  • “A Methodology of Consumer Communication,” Marketing Graduate Club, Northwestern University, February, 1973                        
  • “Consumer Communication,” Northwestern Law School, February, 1973
  • “Strategies of Field Research,” Colorado University, October, 1973  
  •  “A Second Series on Communication Strategies,” Illinois State University, April, 1974
  • “Contemporary Communication,” International General Semantic Society, Winter, 1976
  • “How to Make a Public Presentation,” Executive Management Program, Northwestern University, Spring, Fall, 1979
  • “Media‑Industry Encounters,” Graduate School of Management Conference, Northwestern University, November, 1979
  • “Advertising: Seductive, Subliminal, Successful,” Direction ’81, Tulane University Symposium, March, 1981 
  • “Persuasion and Popular Culture,” featured Winter term Speaker, University of Puget Sound, January, 1982                     
  • “Making an Effective Presentation,” Keynote Speaker, IBM Regional Meeting, September, 1982
  • “Media and Non‑Profit Communication,” Keynote Speaker, Red Cross Seminar in Marketing, Orlando, Florida, February, 1983
  • “Evaluating and Critiquing Communication in the Classroom,” with Michael Hyde, Lake Forest College and Faculty Orientation, August, 1983
  • “Persuasion and Popular Culture,” Public Relations Council of Alabama, Mobile, October, 1983
  • “Public Speaking,” Kraft, Kohler, Wisconsin, September 10, 1984
  • “Non‑Profit and Communication,” Red Cross, Lucerne Community College, Wilkes‑Barre, Pennsylvania, October 19, 1984
  • “Media and Culture,” School of Speech Seminar Series, March 6, 1985
  • “The Rhetoric of Celebrity,” Minnesota Press Club, May 18, 1987
  • “People Who Impact. Meet the Media,” Old St. Patrick’s Church, February, 1988
  • “Creating High Visibility,” Marquette University, March 7, 1989
  • “High Visibility,” American College of Surgeons, March 14, 1989
  • “Creating High Visibility,” Marquette University, March, 1989
  • “Visibility of Business,” National Investor Relations Institute, November, 1990
  • “Should Doctors Pursue Celebrity?”  Healthcare Conference, April 27, 1991
  • “Quality Communication,” Arthur Page Society, May 31, 1991
  • “Heartbreak Hotel, Good Communication in Tough Times,” Internal Revenue Service, October 29, 1991
  • “Place Marketing–The New Challenges,” Marketing et ’93, Keynote speaker, Oslo, Norway, November 19, 1993
  • “Marketing Places In Norway,” Norwegian School of Economics & Business Administration, Bergen, Norway, November 24, 1993
  • “Marketing Places:  Making Regionalism Work for Chicago,” Urban Land Institute, May 6, 1994
  • “High Visibility for Consultants,” Andersen Consulting, June 23, 1994
  • “Fame and the Public,” All-College Presentation, Westmont College, Santa Barbara, CA., September 23, 1994
  • “Communication and the Image,” Cahners Publishing, October 4, 1994
  • “Arts in An Evolving Society,” School of Music, CIC, Northwestern University, October 27, 1994
  • “Marketing Places,” Ambelis, Lisbon, November 10, 1995
  • “Destination Marketing,” Besoks Forum, Stockholm, November 20, 1995
  • “Marketing Your Region,” Governor’s Rural Summit Partnership, Columbia, South Carolina, February 26, 1996
  • “Marketing Places:  New Challenges,” Western Kentucky Corporation on Economic Leadership Summit ’96,” Bowling Green, Kentucky, July 30, 1996
  • “Growth and Innovation, Communication of the Future,” Management Forum, Leipzig School of Business, Leipzig, Germany, November 15, 1996
  • “Growth and Innovation:  Communication for the Future,” Non-Profits in Travel Conference, Arlington, Virginia, March 2, 1997
  • “Advertising,” Panel discussion, Newberry Library, May 9, 1998
  • “Marketing Places: The Challenge for South America,” New Location 2000 Conference, Buenos Aires, October 2000
  • Keynote Speaker, “Sports, Events, Marketing Experience,” Kellogg School of Management, April 14 2007.