0

MIT 398: Crisis Communication

This course focused on analyzing the different aspects that go into communication when an organization or entity is in a crisis or emergency situation. This can look different based on the type of business and the stakeholders involved but it often involves preparation, media and stakeholders at different roles.  A crisis is any form of situation that is often very sudden and can cause disruption that can affect stakeholders and the company. This unexpected situation can be major or minor depending on the impact it can cause on the entity. The process of dealing with this crisis and trying to solve it is what we call crisis management. This might or might not be successful depending on how impactful it is but trying to resolve the issue before it even happens is a very important thing to keep in mind. This is because when a crisis happens in an organization, there is a chance that the crisis can lead to major damage resulting in lawsuits and bankruptcy. Crisis communication is not limited to businesses but is an essential strategic communication method in governments or politics as well as other social and economic entities.