Every time you turn around these days, you hear something about the growth of mobile technology–it’s everywhere! Pew research (6 Facts about Americans and their Smartphones) has recently put out some statistics on Americans and their smartphones: as of October of 2014, 64% of American adults own a smartphone, up from 35% in 2011. And they are using their smartphones for everything from messaging and following the news to staying up to date with their social networks and taking pictures.
The rest of the world is catching up: according to a recent Ericson report (Ericsson Mobility Report) global smartphone subscriptions will reach 6.1 billion and 70% of people around the world will be using smartphones. According to Pew, in this country alone, 7% of people are “smartphone dependent”, that is, receiving their only internet service via their smartphones.
But what does this have to do with Enterprise Social Media? A recent IBM study (The Upwardly Mobile Enterprise) shows that more individuals are using mobile devices like smartphones and tablets to perform a wide range of activities that were previously restricted to desktop computers, such as e-mail (62 percent via phone, 38 percent via tablet) to collaboration and project management (25 percent via phone, 34 percent via e-mail) to videoconferences (30 percent by phone, 33 percent via tablet). Additionally, one trend that was clear among study participants was an increase in the number of employees working outside of traditional office settings. As many as 20 percent or more of workforces in mobile-leading companies are currently remote/mobile. Fifty percent of leaders expect to reach this threshold in the next three years. As the chart below shows, mobile learning and collaboration applications are used by 41% of organizations that are more profitable than their competitors. IBM has found that these mobile strategy leaders have clearly defined mobile strategies and have also seen clear benefits in their mobile investments to date: 73 percent of leaders have seen measurable ROI from their mobile initiatives versus 34 percent of all other companies in the study. Further, 81 percent stated that mobile capabilities are fundamentally changing the way their organizations do business.
In my upcoming posts, I would like to examine the landscape of mobile as it relates to Enterprise Social Media. I’ll be looking for successful use cases, and examples of workflows that leverage the capability of mobile networks. Many organizations have given their employees mobile capabilities and taken the first steps to becoming a mobile enterprise. Yet many companies are unable to transform the way they do business by truly adopting mobile as a part of their core infrastructure. I’ll be looking for great stories to share, to build a case for productive and profitable use of mobile social networks in business environments.